Product Led Growth strategy is a business focus on product performance that is supporting PM tactical decisions.
It came to be since software ate the world and Open Source economy is producing products with zero direct price and positive value to the users.
In PLG you answer the Who, Where, Why, How questions differenly from the classical way:
1. Who is buying your product?
In a product-led approach, you are targeting users not buyers, since not all users will pay.
2. Where will they find out about your product?
Because of the information overload on users, PLG relies on virality and word of mouth, rather than traditional promotion strategies. Specifically, satisfied users will share your product with friends and coworkers.
3. Why are they using your product?
Your product should be more trustworthy, deliver more value, and have better UX than your competitors. So you compare your product to competitors not your organization or team. It’s not the resources that counts but the outcome.
4. How are they buying your product?
Users should become buyers within the product itself (In-app) or at least after experiencing the product first-hand with a clear easy payment solution, rather than via sales reps.
I strongly suggest supporting this strategy if possible.
